I created a campaign project for the adoption of disabled cats and dogs. We decided on this topic because the relative waiting time for a healthy dog is 6 months and for a disabled one about 24 months.
Interactive boards in cities would display mysterious photos of cute animals for adoption. Clicking on them would reveal the entire photo, showing that the pet is adorable but somehow disabled. After interacting with the viewer, a slogan would be displayed that would provoke the recipient to think and the address of a website from which one can adopt a pet.
Interactive boards in cities would display mysterious photos of cute animals for adoption. Clicking on them would reveal the entire photo, showing that the pet is adorable but somehow disabled. After interacting with the viewer, a slogan would be displayed that would provoke the recipient to think and the address of a website from which one can adopt a pet.
The final element of the campaign would be physical scratch cards, either handed out at the entrances to galleries or in special leaflet holders at interactive boards. The prize for finding 3 identical pictures would be a walk with a shelter resident.
