The project was carried out for the purpose of passing the Multimedia Communication subject. Its aim was to create a complete identification of the "bite - crunch & creme" brand, which sells natural nut pastes and nuts without added sugar and artificial substances.The "bite" brand is based on the values of a healthy lifestyle, ecology and the natural composition of products. The main target group are people aged 25-45, living in medium and large cities, interested in healthy eating, physical activity and conscious food choices.
The project included:market and competition analysis,brand book and consistent visual identification,product label design including ecological and informational markings,a functioning brand website,a leaflet design, advertising banners and brochure,brand communication strategy in social media (Facebook, Instagram, TikTok),marketing campaign including influencer marketing, local events, Google Ads ads and content marketing activities.
Particular emphasis was placed on visual consistency, attractiveness of the message and adaptation of the content to communication platforms. Systematic publication of content was planned, engaging recipients through competitions, recipes and interesting facts. Monitoring of the campaign effects was also planned using Google Analytics and social media insights.The project is a comprehensive presentation of a modern brand operating on the healthy food market and can be the basis for real implementation.
