I created a series of 4 original illustrations in vintage cartoon style intended for prints on clothing and accessories - t-shirts, sweatshirts, bags and other clothing items. Each design is a combination of light humor, clear form and expressive character that will work well in both capsule collections and mass sales.Characteristic characters - such as a cup of coffee, a beer on a skateboard, tattoo ink or an old-school boombox - were presented in an energetic, dynamic way, perfectly reflecting the spirit of contemporary streetwear. The style is based on thick contours, strong contrasts and simple but expressive drawing.
The style and form of the prints match the aesthetics of popular brands such as Cropp or House - brands belonging to the LPP group, which direct their offer to younger customers looking for expressive, urban styling with a pinch of salt. Their collections often include prints inspired by pop culture, cartoons, music, skateboarding and everyday casual - just like in my series.
Project scope:
concept and illustration stylepreparation of 4 prints in a version for DTG / screen printingvisualizations on T-shirts (front and back), with the possibility of adaptation to bags, sweatshirts and other itemsslogans and slogans designed with a coherent narrative in mind
