Product visualization project prepared for better product presentation on platforms such as eMAG, Allegro and on the website. The graphics were created from scratch - the products were cut, matched and processed in Photoshop so that the whole thing was visually consistent and aesthetic. The text versions are in Romanian because they were aimed mainly at customers purchasing through eMAG - this makes it easier for them to understand the composition, method of use, etc. The whole goal was not only to improve the aesthetics of product cards, but also to make shopping easier for users.
Visualizations created from scratch using Photoshop. The products were cut, properly positioned and color-matched so that everything looked aesthetic and coherent.
Photos taken from Stock with the aim of showing naturalness and lifestyle - without artificial posing. The main goal is to create a friendly, authentic atmosphere that works well in the context of social media and product pages. The treatment focuses on slightly emphasizing the colors, but without exaggeration - it should be light and natural.
Here, a combination of product and person - to show the product in use and add some life to it. The photos were intended to show what a given product looks like in an everyday context, which helps the customer better identify with it. Everything was refined in Photoshop so that the colors played, but at the same time it looked realistic and pleasing to the eye.
Additionally, I designed platforms displaying the products - mini-scenes that enhance their appearance and attract attention. A description of the ingredients and other important information has been added to the platforms to make everything legible and available at a glance. The function was created with the eMAG customer in mind, which is why the application is in Romanian - to comply with the five.
